Products
What we have built so far.
Every product here is real and at the stage shown. Most run inside businesses we operate; the rest are still being built. None is sold yet. If one fits a problem you have, write to hello@welrin.com and we will tell you honestly where it stands.
Marketing Brief Engine
Deployed, in testing · Oct 2026A daily "what to do today and this week" marketing brief for food-service operators.
Most marketing advice for food service arrives as a list of a hundred tactics.
Operations Dashboard
Deployed, in testing · since Jul 2026One dependable view of daily sales and operations across every outlet.
A private dashboard that turns validated point-of-sale data into a clear view of performance, exceptions and next actions for a multi-outlet food-service group.
Books
Deployed, accountant testing · Aug 2026A bookkeeping workspace for a multi-outlet business, built from the spreadsheets it already keeps.
Books gives a multi-outlet business a usable set of accounts without a big system: profit and loss, ledgers, trial balance, bank matching, bills and invoices, money owed and owing, and basic GST and TDS accounting.
Loyalty Desk
Deployed, in testing · Aug 2026A small loyalty and retention desk that works without hoarding personal data.
Loyalty Desk runs member codes, points, rewards, referrals, memberships and segments for a food-service group, and flags low ratings for recovery.
Followup
Private pilot · Oct 2026Lead and appointment follow-up for service businesses, on a timetable staff can trust.
Followup brings leads from Meta, Google and website forms into one place, follows up on WhatsApp on a set schedule, helps staff book the appointment, and stops the relevant messages the moment the customer books, completes the service, declines or opts out.
TableLane (working name)
Working prototype · Oct 2026A guest workspace for food-service teams: messages, answers and reservation requests in one place.
TableLane gives a front-of-house team one shared inbox for guest messages, with replies matched from a set of approved answers, and a reservation request flow that staff confirm.
Offer Engine
In developmentOffers proposed within guardrails, measured against a holdout.
Offer Engine is a rules-first system for creating and operating promotions without losing control of the rules behind them: daily offer proposals ready to approve, margin limits that cannot be crossed, and holdout tests so the business learns what an offer actually did.
Also in the lab
- Radar, YouTube research for our own brands.
- AI Chief of Staff, a private assistant for an owner, in research.